Advertisers have had to adapt to the ever-changing digital world. Traditional print and video advertising only is no longer adequate to reach to one’s potential customer base. Helius is a company that offers the tools for anyone to cross this divide. They offer a variety of flexible digital signage, and IP video solutions that can be custom made to meet the requirements of any business.

Their entry level digital signage software is called MediaAuthor and it works with Microsoft PowerPoint and allows anyone to create professional digital signage content in just a matter of minutes. Using MediaAuthor, one can select from an array of templates, import graphics, text and animations, and then publish straight to the display screen for immediate viewing. And best of all, a single license is all that is needed to create content for multiple displays. Their enterprise edition is called MediaSignage. This software allows users to deploy integrated digital signage solutions. You get the ability to create and manage playlists and control the displayed output. Helius MediaSignage allows for specific scheduling of content on specific screens at specific times.

Helius technologies can help your business replace its outdated traditional printed signage. By allowing the retailer the opportunity to speak to their prospects on the sales floor, digital signage opens the doors to presenting the right message at the right time, to the right audience.